Logo
The laurel-crowned head is the heart of our identity. Always use the original files — never redraw or recreate the mark.
Arcadian Wordmark
Primary horizontal lockup · SVG
Arcadian Mark
Standalone symbol · SVG
App Icon
Circular avatar / profile image · SVG
All logo variants
Do
- Place the logo on Ink or dark photography for maximum contrast.
- Keep clear space around the logo equal to the height of the mark's crown.
- Use the provided SVG files whenever possible; PNG for slides and social.
Don't
- Stretch, rotate, or skew the logo.
- Recolor the logo outside the provided versions.
- Add shadows, outlines, gradients or other effects.
- Place the logo on busy backgrounds where it loses legibility.
Color
Earthy, warm and timeless — drawn from oak, paper and the felt of a well-loved game table. Accent is used sparingly.
Paper
Primary background
Ink
Text and dark surfaces
Accent
Calls to action, highlights
Oak
Secondary text, warm details
Wood Light
Borders, muted UI on dark
Wood Dark
Deep wood tones
Clay
Cards and soft panels
Logo Mint
Logo mark only
Typography
All typefaces are free on Google Fonts. Headlines are set in serif, often with an italic accent word.
Voice
How Arcadian sounds — like a host welcoming friends to game night.
Warm & Inviting
Speak like a host welcoming friends to game night — approachable, genuine, never stuffy.
Do“Pull up a chair and roll the dice.”
Don't“Please be seated at our premium gaming station.”
Confident, Not Boastful
Let the craftsmanship speak for itself. State facts; avoid superlatives.
Do“Hand-finished European oak, built to last decades.”
Don't“The absolute best table ever made!!!”
Playful with Purpose
Board gaming is fun — our tone should reflect that while staying grounded in quality.
Do“Your next campaign deserves a worthy battleground.”
Don't“OMG this table is SO epic you guys!!!”
Community-First
We're building something together with our backers and partners, not selling at them.
Do“Join the first 500 backers shaping the Arcadian experience.”
Don't“Buy now before it's too late!”
About Arcadian
Ready-to-use copy for articles, listings and partner pages.
Boilerplate
Arcadian makes premium board game tables that transform from an elegant dining table into an immersive gaming surface in seconds. Handcrafted in Serbia from solid European oak, each table features a recessed play vault, a magnetic rail system for modular accessories, and solid oak dining toppers finished with a plant-based, 0% VOC hardwax oil. Arcadian is designed for families who play — for game nights that run late and campaigns that span months.
Key messages
- 01
Arcadian tables are designed for board gamers who want premium furniture that enhances their gaming experience.
- 02
Each table features a recessed playing surface, integrated accessories, and a convertible dining top.
- 03
Made with sustainably sourced hardwood and hand-finished details.
- 04
Launching on Kickstarter — early supporters get exclusive pricing.
- 05
Available in multiple wood finishes to match any room aesthetic.
Photography
High-resolution product photography. Please credit “Arcadian” when publishing.
Need something else? Interviews, samples or custom assets.
hello@arcadiantables.com